Alakris Partner Certification Program
Version: 1.0 Date: July 2026
1. Purpose of the Document
Alakris certification is a formal competency validation process that authorizes a partner to sell, implement, and support solutions based on the digital employee platform.
Certification is not a formality. It serves as a guarantee to clients that the partner possesses verified expertise in working with the platform. Every certified partner acts as an ambassador of Alakris quality for SMB clients.
Key Principles:
- Quality over speed — obtaining certification must be rigorous
- Practical focus — real-world skills are assessed, not theoretical knowledge
- Transparency — criteria are clearly defined before the process begins
- Fairness — uniform standards apply to all participants
- Anti-fraud — safeguards against obtaining certification without genuine competencies
2. Certification Levels
2.1 Three-Tier System
| Level | Name | Description | Validity Period |
|---|---|---|---|
| L1 | Associate | Basic competencies. The Partner understands the platform and can perform simple implementations. | 12 months |
| L2 | Professional | Advanced competencies. The Partner can handle complex scenarios and integrations. | 12 months |
| L3 | Expert | Expert level. The Partner is a recognized authority and can train others. | 24 months |
2.2 Level Descriptions
Associate (L1)
The minimum level required to begin operations. An Associate-level Partner:
- Understands the platform architecture
- Can configure basic digital employees
- Conducts simple Demos
- Handles standard scenarios
- Knows when to escalate to Alakris
Requirements for attainment: * Completion of Foundation + one learning path (Sales / Technical / Manager) * Passing the exam (theory + practice) * Minimum of 1 successful implementation (verified by Alakris)
Professional (L2)
A level for experienced Partners. A Professional-level Partner:
- Handles complex integrations
- Configures custom scenarios
- Trains client staff
- Resolves issues without escalation
- Participates in solution development
Requirements for attainment: * Holding L1 status (for at least 6 months) * Completion of advanced modules * Passing the advanced-level exam * Minimum of 5 successful implementations * Recommendation from Alakris
Expert (L3)
An expert level for ecosystem leaders. An Expert-level Partner:
- Is a recognized platform expert
- Can train other Partners
- Participates in beta testing
- Provides strategic consulting
- Represents Alakris at events
Requirements for attainment: * Holding L2 status (for at least 12 months) * Completion of all learning paths * Passing the expert exam * Minimum of 20 successful implementations * Public presentation of a success case * Recommendations from 3 clients * Approval by the Alakris Expert Council
2.3 Level Benefits and Project Eligibility
Important. The certification level (Associate/Professional/Expert) determines technical qualification and eligibility for project types — NOT commercial terms. Commission is determined exclusively by your partnership program tier (Registered/Silver/ Gold/Platinum) — see your Partner Agreement. The table below describes the qualification/operational benefits of the certification level, not payout amounts.
| Benefit | L1 Associate | L2 Professional | L3 Expert |
|---|---|---|---|
| Access to partner portal | ✓ | ✓ | ✓ |
| Basic marketing materials | ✓ | ✓ | ✓ |
| Eligibility for project types | Simple implementations | + Complex integrations and custom scenarios | + Architectural and strategic projects |
| Access to advanced materials | — | ✓ | ✓ |
| Participation in Co-Marketing | — | ✓ | ✓ |
| Priority support | — | ✓ | ✓ |
| Access to beta features | — | — | ✓ |
| Right to train other Partners | — | — | ✓ |
| Participation in Ecosystem Council | — | — | ✓ |
| Exclusive territories | — | — | By agreement |
Certification is also one of the qualifying requirements for upgrading your partnership program tier (details in the Partner Agreement); thus, it affects commercial terms indirectly as a condition for tier advancement, rather than as a direct percentage.
3. Certification Tracks
3.1 Sales Certification Track
Objective: Validate the partner’s ability to independently sell Alakris solutions to SMB clients.
Associate Sales Certification
Exam: * Theory (40%): 30 questions on the platform, SMB, and sales * Practice (60%): sales simulation (role play with examiner)
Assessment Criteria: * Product knowledge (value proposition, features, differentiators) * Client qualification (identifying pain points, budget, timeline) * Demo delivery (structure, presentation, Q&A handling) * Objection handling (common objections, techniques) * Deal closing (next steps, documentation)
Professional Sales Certification
Exam: * Theory (30%): 25 advanced-level questions * Practice (70%): full sales cycle simulation
Additional Criteria: * Managing complex deals (multi-stakeholder) * Strategic sales planning * Engaging client partners * Industry-specific presentation adaptation
Expert Sales Certification
Exam: * Regional sales strategy presentation (30 minutes) * Defense before an expert panel * Case study: description of 3 successful deals
Additional Criteria: * Mentoring less experienced partners * Contributing to content development * Speaking at events
3.2 Implementation Certification Track
Objective: Validate the partner’s ability to independently implement and configure Alakris solutions.
Associate Implementation Certification
Exam: * Theory (30%): 25 questions on architecture and configuration * Practice (70%): basic solution setup in a sandbox (90 minutes)
Assessment Criteria: * CRM agent configuration * Outreach agent configuration * Basic integration (email) * User training * Solution documentation
Professional Implementation Certification
Exam: * Theory (25%): 20 advanced-level questions * Practice (75%): complex solution setup (120 minutes)
Additional Criteria: * Integration with external systems (CRM, ERP) * Custom automations * Performance optimization * Handling large data volumes * Data migration
Expert Implementation Certification
Exam: * Architecture project: designing a solution for a complex client * Project presentation before an expert panel * Case study: description of 5 complex implementations
Additional Criteria: * Developing custom integrations * Architecture consulting * Mentoring implementation specialists * Contributing to platform documentation
3.3 Support Certification Track
Objective: Validate the partner’s ability to provide technical support to clients.
Associate Support Certification
Exam: * Theory (40%): 25 questions on common issues and resolution * Practice (60%): diagnosing and resolving 5 issues (60 minutes)
Assessment Criteria: * Diagnosing basic issues * Resolving common errors * Navigating documentation * Escalation process * Client communication
Professional Support Certification
Exam: * Theory (30%): 20 advanced-level questions * Practice (70%): diagnosing and resolving 10 complex issues (90 minutes)
Additional Criteria: * Working with logs and metrics * Performance optimization * Resolving integration issues * Proactive monitoring * Documenting solutions
Expert Support Certification
Exam: * Escalation: complex incident simulation * Post-mortem analysis: review of a real incident * Developing a runbook for common issues
Additional Criteria: * Mentoring support specialists * Contributing to the knowledge base * Developing diagnostic tools
4. Exam Structure
4.1 Exam Format
| Component | Associate | Professional | Expert |
|---|---|---|---|
| Theory (questions) | 25-30 questions | 20-25 questions | Presentation + defense |
| Theory duration | 30-45 minutes | 30-40 minutes | 30-60 minutes |
| Practice | 60-90 minutes | 90-120 minutes | Case study |
| Format | Online + Sandbox | Online + Sandbox | Online/In-person |
| Passing score | ≥ 75% | ≥ 80% | Board decision |
| Attempts | 3 (7-day interval) | 3 (14-day interval) | 2 (30-day interval) |
4.2 Theoretical Component
Question types: * Multiple choice (1 correct answer) * Multiple response (multiple correct answers) * Matching * True/False with justification * Scenario-based questions (what would you do in situation X)
Exam generation: * Large question bank covering all learning path modules * Random selection of 25-30 questions * Unique exam variant for each candidate * Questions of varying difficulty levels (30% basic, 50% intermediate, 20% advanced)
4.3 Practical Component
Environment: * Dedicated sandbox for each candidate * Pre-loaded test data * Access to documentation (but not solutions) * Time limit
Tasks: * Associate: 3-5 basic-level tasks * Agent configuration per specification * Integration with one service * Diagnosis of 2 issues
- Professional: 5-7 advanced-level tasks
- Complex solution configuration
- Integration with 2+ services
- Configuration optimization
- Diagnosis of 3+ complex issues
- Expert: Architectural project
- Solution design for a real-world case
- Architecture presentation
- Q&A with the board
Grading: * Automated validation (API calls, data structure) * Manual review (for subjective criteria) * Checklist of 15-25 items * Video recording of execution (for Expert)
4.4 Exam Process
1. Exam registration (via portal)
2. Readiness confirmation (checklist)
3. Date and time selection
4. Environment setup (automated)
5. Theoretical component completion
6. Practical component completion (immediately following theory)
7. Automated grading (instant)
8. Manual review (up to 5 business days for Expert)
9. Results delivery
10. Upon success — certificate issuance
11. Upon failure — detailed error analysis
4.5 Exam Administration (Proctoring)
The exam is proctored to ensure results reflect the candidate’s actual competencies: online exams require an active webcam and IP monitoring, and certain formats require a lockdown browser (blocking other applications during the exam). The number of attempts is limited (see table in §4.1), and theoretical exam variants are unique for each candidate.
Certification may be suspended or revoked if evidence of exam policy violations or systematic discrepancy between the certified competency level and actual project performance is discovered after issuance.
5. Renewal Requirements
5.1 Renewal Principle
Alakris certification is not permanent. The platform evolves, and partner competencies must evolve alongside it. Each certification has a validity period, after which knowledge currency must be confirmed.
5.2 Renewal Schedule
| Level | Validity Period | Renewal Process |
|---|---|---|
| L1 Associate | 12 months | Online test (20 questions, 30 minutes) + 1 implementation |
| L2 Professional | 12 months | Online test (25 questions, 40 minutes) + 3 implementations |
| L3 Expert | 24 months | Expert exam + presentation + 5 implementations |
5.3 What Is Assessed During Renewal
- Platform changes during the certification period
- New features and capabilities
- Changes in processes and best practices
- Currency of practical skills
5.4 Notifications and Deadlines
- Notifications at 60, 30, 14, and 7 days before expiration
- Personal dashboard with progress bar
- Automatic assignment of renewal test
- Access to privileges blocked upon expiration
- Grace period: 30 days after expiration (with limitations)
5.5 Exceptions
- Force majeure (illness, force majeure circumstances) — extension up to 90 days
- Major platform releases — automatic 60-day extension
- Participation in beta testing — partial renewal credit
6. Badge System
6.1 Concept
Badges are visual confirmation of partner competencies. They are displayed in the portal profile, in the partner directory, and can be used in marketing materials.
6.2 Tiered Badges
| Badge | Description | Eligibility Criteria |
|---|---|---|
| Foundation Graduate | Completed basic course | Completion of Foundation |
| Sales Associate | Certified sales representative L1 | Passing Sales L1 |
| Sales Professional | Certified sales representative L2 | Passing Sales L2 |
| Sales Expert | Sales expert L3 | Passing Sales L3 |
| Implementation Associate | Certified implementation specialist L1 | Passing Implementation L1 |
| Implementation Professional | Certified implementation specialist L2 | Passing Implementation L2 |
| Implementation Expert | Implementation expert L3 | Passing Implementation L3 |
| Support Associate | Certified support specialist L1 | Passing Support L1 |
| Support Professional | Certified support specialist L2 | Passing Support L2 |
| Support Expert | Support expert L3 | Passing Support L3 |
6.3 Special and Merit Badges
| Badge | Description | Eligibility Criteria |
|---|---|---|
| First Deal | First deal via partner | Confirmed first deal |
| Fast Starter | Rapid training completion | Completion within ≤ 2 weeks |
| Perfect Score | Perfect exam result | 100% on exam |
| Mentor | Mentor for new partners | Training 3+ partners |
| Innovator | Contribution to platform development | Suggestion for improvement implemented in the platform |
| Community Leader | Active community participant | 10+ helpful answers on the forum |
| Vertical Expert | Industry expertise | Certification in an industry module |
| Multi-Track | Multi-disciplinary proficiency | Certification in 2+ tracks |
| Active Learner | Regular training | 3+ courses per quarter |
| Content Creator | Content creation | Publication of case study/tutorial |
| Beta Tester | Participation in beta testing | Testing 2+ new features |
| Event Speaker | Event presentation | Presentation at Partner Summit |
6.4 Badge Usage
- Display in partner profile on the portal
- Display in certified partner directory
- Export to PDF (for use in CVs/presentations)
- Share on LinkedIn (one-click)
Appendix A: Certificate Template
┌─────────────────────────────────────────────────────────────┐
│ │
│ ALAKRIS CERTIFICATION │
│ │
│ This certifies that │
│ │
│ [PARTNER NAME] │
│ │
│ has successfully completed the │
│ │
│ [SALES / IMPLEMENTATION / SUPPORT] │
│ [ASSOCIATE / PROFESSIONAL / EXPERT] │
│ Certification Program │
│ │
│ Date: [DATE] │
│ Certificate ID: [ID] │
│ Valid until: [DATE + 12/24 months] │
│ │
│ [Signature] [QR Code] │
│ Head of Partner Ecosystem Verify at: alakris.com/cert │
│ │
└─────────────────────────────────────────────────────────────┘
Appendix B: Exam Preparation Checklist
Theory: * [ ] All learning path modules completed * [ ] All quizzes passed with a score ≥ 75% * [ ] Supplementary materials reviewed * [ ] Self-assessment completed (practice questions)
Practice: * [ ] All lab exercises completed * [ ] Personal sandbox configured * [ ] Practice on test data (minimum 10 hours) * [ ] Common issues resolved (5+ scenarios)
Logistics: * [ ] Registered for the exam * [ ] Convenient time selected * [ ] Equipment checked (camera, microphone, internet) * [ ] Lockdown browser installed (if required) * [ ] Exam rules reviewed
This document is a work in progress and will be updated as the Alakris certification program evolves.