Alakris Partner Academy — Course Catalog

Version: 1.0 Date: July 2026

1. About the Program

Partner Academy is Alakris’s educational platform for preparing partners to independently sell, implement, and support solutions built on the digital workers platform.

The Academy is not just a set of courses. It is a system that turns a new partner into a competent provider of AI solutions for SMBs. Every Academy graduate must be able to:

• qualify an SMB client;
• demonstrate platform capabilities;
• configure digital workers for the client’s business processes;
• train users;
• solve typical problems without escalating to Alakris.

Core principle: A partner’s time is a valuable resource. Every Academy module must pay off for the partner: after completing it, they should be able to earn more than before the training.

2. Course Catalog

2.1 Catalog Architecture

The catalog is built on a modular principle: basic courses are mandatory for everyone, advanced courses are selected based on the partner’s role and goals.

Partner Academy
├── Foundation (mandatory for all)
│   ├── Alakris Platform Overview
│   ├── SMB Landscape & Buyer Psychology
│   └── Partner Portal & Tools
├── Sales Track
│   ├── Lead Qualification & Discovery
│   ├── Demo Mastery: Digital Workers
│   ├── Objection Handling
│   └── Deal Closure & Handoff
├── Technical Track
│   ├── Platform Architecture Deep Dive
│   ├── Digital Worker Configuration
│   ├── Integration Patterns
│   └── Troubleshooting & Support
├── Management Track
│   ├── Partner Business Planning
│   ├── Team Building & Scaling
│   └── Financial Management
└── Electives (optional)
    ├── Vertical Deep Dives (Retail, Services, Manufacturing)
    ├── Advanced AI Concepts for Partners
    └── Marketing & Lead Generation

2.2 Foundation Modules

Alakris Platform Overview (4 hours) * Alakris mission and vision * Platform architecture: how digital workers operate * Key features: CRM agent, Outreach agent, Analytics agent, Copilot * Value proposition and competitive advantages * Client segments: who buys and why

SMB Landscape & Buyer Psychology (3 hours) * Who the SMB owner is: motivations, fears, budgets * Decision-making process in small business * Typical pains: lack of time, manual work, missed clients * How AI solutions address these pains * Cases: real before/after examples

Partner Portal & Tools (2 hours) * Account registration and setup * Portal navigation * Partner CRM system * Materials library (presentations, demos, templates) * Support and escalation process

2.3 Sales Track Modules

Lead Qualification & Discovery (5 hours) * SMB lead qualification methodology * BANT approach adapted for SMBs * The art of open questions * Gathering information about the client’s business processes * Defining budget and timeline * Practice: role-plays with typical scenarios

Demo Mastery: Digital Workers (6 hours) * Structure of the ideal demo * Live-demo scenarios: from client pain to solution * Setting up a demo environment for the client’s industry * Handling objections during the demo * Recording and analyzing your own demos * Practice: conducting a demo with feedback

Objection Handling (4 hours) * Catalog of typical SMB client objections * Response methodology: Acknowledge → Reframe → Evidence → Close * Handling price objections * Handling “we already have a CRM” objections * Handling “AI is scary” objections * Practice: objection marathon

Deal Closure & Handoff (3 hours) * Deal closing techniques * Commercial proposal structure * Handing the client off to the technical team * Deal documentation * Post-sales support

2.4 Technical Track Modules

Platform Architecture Deep Dive (5 hours) * Alakris technical architecture * APIs and integration points * Data security and compliance * Scalability and performance * Limits and constraints

Digital Worker Configuration (8 hours) * CRM agent configuration * Outreach agent configuration * Analytics agent configuration * Copilot configuration * Triggers and automations * Integration with email, messengers, CRM * Practice: full setup for a test client

Integration Patterns (6 hours) * REST API: authentication, endpoints, limits * Webhooks and events * Integration with 1C, amoCRM, Bitrix24 * Integration with mail servers * Custom integrations: when and how * Practice: implementing an integration

Troubleshooting & Support (4 hours) * Problem diagnosis checklist * Logging and monitoring * Common issues and solutions * Escalation process to Alakris * Working with the ticketing system

2.5 Management Track Modules

Partner Business Planning (4 hours) * Calculating partner business unit economics * Sales planning: funnel, metrics, forecasts * Budgeting: investments in growth * Defining the target segment * Creating a 12-month business plan

Team Building & Scaling (3 hours) * When to hire your first employee * Roles in a partner team: salesperson, implementer, manager * Hiring and onboarding processes * Motivation and team KPIs * Scaling: from 1 to 10 people

Financial Management (3 hours) * Cash flow management * Taxation of partner income * Investments in development * Financial reporting * Working with investors (if applicable)

3. Learning Paths by Role

3.1 Sales Partner Learning Path

Goal: Prepare a partner to independently sell Alakris solutions to SMB clients.

Total duration: ~31 hours Recommended pace: 4 weeks (8 h/week) Certificate: Alakris Certified Sales Partner

3.2 Technical Partner Learning Path

Goal: Prepare a partner to independently implement and configure Alakris solutions.

Total duration: ~36 hours Recommended pace: 5 weeks (7 h/week) Certificate: Alakris Certified Implementation Partner

3.3 Manager Learning Path

Goal: Prepare a partner company leader to manage a business around the Alakris platform.

Total duration: ~24 hours Recommended pace: 3 weeks (8 h/week) Certificate: Alakris Certified Partner Manager

3.4 Combined Path (for Full Teams)

For partners planning to have both salespeople and implementers:

• Manager takes the Manager Path
• Salespeople take the Sales Path
• Technical specialists take the Technical Path
• Foundation is taken once for everyone

Discount: When enrolling a full team (3+ people) — 20% off training.

4. Delivery Methods

4.1 Self-Paced Learning

Description: The partner goes through materials independently at their own pace via the Academy portal.

Formats: * Video lectures (5–15 minutes each) * Interactive presentations * Documentation and guides * Quizzes after each module * Flashcards for key concepts

Advantages: * Flexibility: learn at any time * Scalability: one content set for all partners * Low delivery cost

Limitations: * No real-time feedback * Requires self-discipline * Not suitable for practical skills

4.2 Instructor-Led Training

Description: Training led by an Alakris trainer or certified instructor.

Formats: * Webinars (group, up to 20 people) * Webinars (individual, for key partners) * In-person sessions * Masterclasses on specific topics

Advantages: * Real-time feedback * Ability to ask questions * Group dynamics and networking * Adaptation to the audience

Limitations: * Requires schedule coordination * Depends on trainer quality * Lower scalability

Schedule: * Basic sessions: 2 times per month * Advanced sessions: 1 time per month * Special webinars: on request

4.3 Hands-On Labs

Description: Practical exercises in an isolated platform environment where the partner performs real tasks.

Labs: * Lab 1: Set up a demo tenant with 3 digital workers * Lab 2: Integrate with a test CRM (amoCRM sandbox) * Lab 3: Set up an outreach campaign for 50 contacts * Lab 4: Build an analytics dashboard * Lab 5: Diagnose and fix 5 typical issues * Lab 6: Full implementation for a virtual client (capstone)

Advantages: * Real skills, not theory * Confidence before real clients * Ability to experiment without risk

Infrastructure: * Sandbox: dedicated tenant with test data * Access: via web interface or API * Lifetime: 30 days from activation * Limits: up to 1,000 contacts, 5 agents, 10 integrations

5. Assessment and Tests

5.1 Assessment Models

5.2 Quiz Structure

Format: * 15–25 questions per module * Time: 20–30 minutes * Types: multiple choice, matching, true/false * Attempts: 3 (with a 24-hour interval)

Features: * Questions generated from a large question bank * Random question order * Automatic grading * Detailed error review after each attempt

5.3 Practical Assignments

Grading: * Checklist of 10–15 items * Automatic verification (API calls, data structure) * Manual review by trainer (for subjective criteria) * Video recording of completion (for labs)

Deadlines: * Per assignment: 7 days * Extension: on request (up to 14 days) * Retake: after error review

5.4 Role-Plays

For Sales Path: * Scenario 1: Cold call to an SMB owner * Scenario 2: Platform demo * Scenario 3: Handling the “too expensive” objection * Scenario 4: Closing the deal

For Technical Path: * Scenario 1: Diagnosing a client issue * Scenario 2: Configuring an integration to requirements * Scenario 3: Training a user * Scenario 4: Escalating to Alakris

Format: * 1-on-1 with trainer (30–45 minutes) * Video recording (for self-assessment) * Detailed feedback against a checklist

5.5 Final Exam

Structure: * Theoretical part (40%): 30 questions, 45 minutes * Practical part (60%): task in sandbox, 90 minutes

For Sales Path: * Theory: questions on platform, SMB, sales * Practice: demo + objection handling + deal documentation

For Technical Path: * Theory: questions on architecture, API, security * Practice: full solution setup for a test client

For Manager Path: * Theory: questions on business planning, management * Practice: create a business plan + present to an “investor”

6. Your Progress

Every partner sees their progress in the personal dashboard:

• Completion percentage for each module
• Quiz and assignment scores
• Attempt history
• Recommended next steps
• Deadlines and due dates
• Badges and achievements

The personal dashboard also reminds you of unfinished modules, congratulates you on completion, recommends next courses, and notifies you of new materials.

Appendix A: Learning Path Template for a New Partner

1. Academy registration (automatic during onboarding)
2. Complete Foundation (mandatory, 9 hours)
3. Define role (Sales / Technical / Manager)
4. Choose learning path
5. Complete modules (according to schedule)
6. Pass intermediate tests
7. Participate in labs
8. Role-plays / practice
9. Final exam
10. Receive certificate
11. Get listed in the certified partner directory

This is a working document and will be updated as Alakris Partner Academy evolves.