Alakris Partner Academy — Course Catalog

Version: 1.0 Date: July 2026

1. About the Program

Partner Academy is the Alakris educational platform designed to prepare partners for the independent sale, implementation, and support of solutions based on the digital employee platform.

The Academy is not merely a collection of courses. It is a system that transforms a new partner into a competent provider of AI solutions for Small Business. Every Academy graduate must be able to:

• qualify Small Business clients;
• demonstrate platform capabilities;
• configure digital employees to match client business processes;
• train users;
• resolve typical issues without escalation to Alakris.

Key Principle: Partner time is a valuable resource. Every Academy module must deliver ROI for the partner: upon completion, they must be able to earn more than before the training.

2. Course Catalog

2.1 Catalog Architecture

The catalog is built on a modular principle: foundation courses are mandatory for all participants, while advanced courses are elective based on the partner’s role and objectives.

Partner Academy
├── Foundation (mandatory for all)
│   ├── Alakris Platform Overview
│   ├── SMB Landscape & Buyer Psychology
│   └── Partner Portal & Tools
├── Sales Track
│   ├── Lead Qualification & Discovery
│   ├── Demo Mastery: Digital Workers
│   ├── Objection Handling
│   └── Deal Closure & Handoff
├── Technical Track
│   ├── Platform Architecture Deep Dive
│   ├── Digital Worker Configuration
│   ├── Integration Patterns
│   └── Troubleshooting & Support
├── Management Track
│   ├── Partner Business Planning
│   ├── Team Building & Scaling
│   └── Financial Management
└── Electives (elective)
    ├── Vertical Deep Dives (Retail, Services, Manufacturing)
    ├── Advanced AI Concepts for Partners
    └── Marketing & Lead Generation

2.2 Foundation Module Descriptions

Alakris Platform Overview (4 hours) * Alakris mission and vision * Platform architecture: how digital workers function * Key features: CRM agent, Outreach agent, Analytics agent, Copilot * Value proposition and competitive advantages * Customer segments: who buys and why

SMB Landscape & Buyer Psychology (3 hours) * The SMB owner profile: motivations, fears, budgets * Decision-making processes in small business * Typical pain points: lack of time, manual work, lost customers * How AI solutions address these pain points * Case studies: real-world before/after examples

Partner Portal & Tools (2 hours) * Registration and account setup * Portal navigation * CRM system for partners * Resource library (presentations, demos, templates) * Support and escalation process

2.3 Sales Track Module Descriptions

Lead Qualification & Discovery (5 hours) * Methodology for qualifying SMB leads * BANT approach adapted for SMBs * The art of open-ended questioning * Gathering information on client business processes * Determining budget and timeline * Practice: role-playing typical scenarios

Demo Mastery: Digital Workers (6 hours) * Structure of an ideal demonstration * Live demo scenarios: from client pain point to solution * Customizing the demo environment for the client’s industry * Handling objections during a demo * Recording and analyzing your own demos * Practice: delivering a demo with feedback

Objection Handling (4 hours) * Catalog of typical SMB client objections * Response methodology: Acknowledge → Reframe → Evidence → Close * Handling price objections * Handling “we already have a CRM” objections * Handling “AI is scary” objections * Practice: objection handling marathon

Deal Closure & Handoff (3 hours) * Deal closing techniques * Commercial proposal structure * Client handoff to the technical team * Deal documentation * Post-sale follow-up

2.4 Technical Track Module Descriptions

Platform Architecture Deep Dive (5 hours) * Alakris technical architecture * APIs and integration points * Data security and compliance * Scalability and performance * Limits and constraints

Digital Worker Configuration (8 hours) * Configuring the CRM agent * Configuring the Outreach agent * Configuring the Analytics agent * Configuring Copilot * Triggers and automations * Integration with email, messengers, and CRM systems * Practice: full configuration for a test client

Integration Patterns (6 hours) * REST API: authentication, endpoints, limits * Webhooks and events * Integration with 1C, amoCRM, Bitrix24 * Integration with mail servers * Custom integrations: when and how * Practice: implementing an integration

Troubleshooting & Support (4 hours) * Problem diagnosis checklist * Logging and monitoring * Common issues and solutions * Escalation process at Alakris * Working with the ticketing system

2.5 Management Track Module Descriptions

Partner Business Planning (4 hours) * Calculating unit economics for a partner business * Sales planning: funnel, metrics, forecasts * Budgeting: investing in growth * Defining the target segment * Creating a 12-month business plan

Team Building & Scaling (3 hours) * When to hire your first employee * Roles in a partner team: sales representative, implementation specialist, manager * Hiring and onboarding processes * Team motivation and KPIs * Scaling: from 1 to 10 employees

Financial Management (3 hours) * Cash flow management * Taxation of partner revenue * Investing in development * Financial reporting * Working with investors (if applicable)

3. Role-Based Learning Paths

3.1 Sales Partner Learning Path

Objective: Prepare the partner to independently sell Alakris solutions to SMB clients.

Total duration: ~31 hours Completion timeframe: Recommended 4 weeks (8 hrs/week) Certificate: Alakris Certified Sales Partner

3.2 Technical Partner Learning Path

Objective: Prepare the partner to independently implement and configure Alakris solutions.

Total duration: ~36 hours Completion timeframe: Recommended 5 weeks (7 hrs/week) Certificate: Alakris Certified Implementation Partner

3.3 Manager Learning Path

Objective: Prepare the head of a partner company to manage business operations around the Alakris platform.

Total duration: ~24 hours Completion timeframe: Recommended 3 weeks (8 hrs/week) Certificate: Alakris Certified Partner Manager

3.4 Combined Path (for full teams)

For partners planning to have both sales representatives and implementation specialists:

• Managers complete the Manager Path
• Sales representatives complete the Sales Path
• Technical specialists complete the Technical Path
• The common Foundation track is completed once by all participants

Discount: 20% off training when enrolling an entire team (3+ people).

4. Delivery Methods

4.1 Self-Paced Learning

Description: The partner completes materials independently at their own pace via the academy portal.

Formats: * Video lectures (5–15 minutes each) * Interactive presentations * Documentation and guides * Quizzes after each module * Flashcards for key concepts

Benefits: * Flexibility: learn at any time * Scalability: single content set for all partners * Low delivery cost

Limitations: * No real-time feedback * Requires self-discipline * Not suitable for practical skills

4.2 Instructor-Led Training

Description: Training led by an Alakris trainer or certified instructor.

Formats: * Webinars (group, up to 20 participants) * Webinars (individual, for key partners) * In-person sessions (on-site) * Workshops on specific topics

Benefits: * Real-time feedback * Opportunity to ask questions * Group dynamics and networking * Audience-specific adaptation

Limitations: * Requires schedule coordination * Dependent on trainer quality * Lower scalability

Schedule: * Basic sessions: twice a month * Advanced sessions: once a month * Special webinars: on request

4.3 Hands-On Labs

Description: Practical exercises in an isolated platform environment where the partner performs real tasks.

Labs: * Lab 1: Configure a Demo tenant with 3 digital employees * Lab 2: Integration with a test CRM (amoCRM sandbox) * Lab 3: Set up an outreach campaign for 50 contacts * Lab 4: Build an analytics dashboard * Lab 5: Diagnose and fix 5 common issues * Lab 6: Full implementation for a virtual client (capstone)

Benefits: * Practical skills, not theory * Confidence before engaging real clients * Ability to experiment without risk

Infrastructure: * Sandbox: dedicated tenant with test data * Access: via web interface or API * Duration: 30 days from activation * Limits: up to 1,000 contacts, 5 agents, 10 integrations

5. Assessment and Testing

5.1 Assessment Models

5.2 Quiz Structure

Format: * 15-25 questions per module * Duration: 20-30 minutes * Types: multiple choice, matching, true/false * Attempts: 3 (with a 24-hour interval)

Features: * Question generation from a large question bank * Randomized question order * Automated grading * Detailed error analysis after each attempt

5.3 Practical Assignments

Assessment: * Checklist of 10-15 items * Automated verification (API calls, data structure) * Manual review by trainer (for subjective criteria) * Video recording of execution (for lab work)

Deadlines: * Per assignment: 7 days * Extension: upon request (up to 14 days) * Retake: after error analysis

5.4 Role Plays

For Sales Path: * Scenario 1: Cold call to Small Business owner * Scenario 2: Platform Demo * Scenario 3: Handling the “too expensive” objection * Scenario 4: Closing the deal

For Technical Path: * Scenario 1: Client issue diagnosis * Scenario 2: Custom integration configuration * Scenario 3: User training * Scenario 4: Escalation to Alakris

Format: * 1-on-1 with trainer (30-45 minutes) * Video recording (for self-assessment) * Detailed feedback based on checklist

5.5 Final Exam

Structure: * Theoretical part (40%): 30 questions, 45 minutes * Practical part (60%): Task execution in sandbox, 90 minutes

For Sales Path: * Theory: Questions on platform, Small Business, sales * Practice: Conducting a Demo + objection handling + deal processing

For Technical Path: * Theory: Questions on architecture, API, security * Practice: Full solution configuration for a test client

For Manager Path: * Theory: Questions on business planning, management * Practice: Business plan creation + presentation to an “investor”

6. Your Progress

Each partner can view their progress in the personal dashboard:

• Completion percentage for each module
• Scores for quizzes and assignments
• Attempt history
• Recommendations for next steps
• Timelines and deadlines
• Badges and achievements

The personal dashboard also reminds users of incomplete modules, congratulates them on completion, recommends subsequent courses, and notifies them of new materials.

Appendix A: Learning Path Template for New Partners

1. Academy registration (automatic during onboarding)
2. Completion of Foundation (mandatory, 9 hours)
3. Role definition (Sales / Technical / Manager)
4. Learning path selection
5. Module completion (according to schedule)
6. Passing interim assessments
7. Participation in lab exercises
8. Role-playing / practice
9. Final exam
10. Certificate issuance
11. Inclusion in the Certified Partner Directory

This document is a work in progress and will be updated as the Alakris Partner Academy evolves.